Global economic crisis - the case of geely volvo 159 branko rakita1 analysis of the motives behind geely's acquisition of volvo, potential benefits and risks involved in it 2 the role of in business economics acquisitions have been analyzed from different aspects with the aim of identifying the motives. Then, in 2010, the chinese automaker geely buys volvo of sweden from ford the vast cultural differences are treated as valuable learning opportunities, and the chinese-swedish merger is seen as a success looking at these two case studies, and one more, co-authors rosa caiazza, pedro nueno and graziella ferrara. Premium car manufacturer addresses significant change the swedish-based volvo car corporation (volvo cars) is a leading premium car manufacturer between 2000 and 2010, the company was owned by ford motor company, and in 2010 it was acquired by zhejiang geely holdings group of china volvo cars' vision. The first case study concerns geely, a company that produces conventional automobiles powered by internal combustion engines (ices) a more detailed version of this case study, which focuses on product innovation, can be found in wang and kimble (2010b) the version of the case study that appears. Financial risk in cross-border m&a: the case of geely group-volvo merger abstract: the aim of this work is to shed light on cross-border mergers and acquisitions (m&as), a strategy mainly used in many companies during the last few decades in recent years, with the sustained development of china's economy and the. Is that possible geely's turnaround plan for volvo consists of three lines of action: geely won't interfere in volvo's day-to-day management, will continue manufacturing volvo cars in europe, and plans to retain the existing management team that's a textbook case of partnering geely will integrate volvo's. Executive summary in the path to globalization of china's automotive industry, we described the motivation and steps to be taken for china's automotive companies to go global zhejiang geely automotive group's $18 billion acquisition of volvo from ford represents the most ambitious action to date for a chinese. Figure 1 swot matrix figure 2 pest matrixes figure 3 bcg growth- share matrixes figure 4 porter's five force model figure 5 porter's diamond of national advantages figure 6 five force analysis of geely-volvo table 1 top ten automobile manufacturers in china in 2010 table 2.
A case study analysis is not merely a descriptive but, as the term itself suggests, a critical exercise, typically an examination of a situation or institution with view towards making recommendations case study analyses are included in many courses to give students a sense of the constraints involved in decision making. Rothschild was assigned responsibility for the overall co-ordination and the valuation analysis of volvo's assets the acquisition team nueno and gary liu the writers are, respectively, president (and professor) and deputy director of the case centre at china europe international business school (ceibs. Since geely first showed the 01, its plans to export the model to the usa have become more cautious the brand's launch, originally stated as being in 2018, is now understood to have been pushed back until the first quarter of 2019 europe might in that case become the second market after china. Then, cultural integration in the chinese auto companies' cross-border m&a activities is introduced and the acquisition between geely holding group and volvo car corp is studied as case company to make further research the theoretical part of the thesis introduces hofsted's 6d-model to analyze national culture.
Chapter 6 case study analysis and findings 179 61 introduction 179 62 case study one: lenovo's acquisition of ibm pcd 180 621 case background 180 622 case findings and discussions 181 623 case summary 196 63 case study two: geely's acquisition of sweden volvo 198 631 case. After being sold from the volvo group to ford in 1999, and then again 2010 to the geely holding group in china, volvo cars had faced several radical shifts in strategy implementing a new process for continuous analysis and reporting based on the current strategic focus, supported by a professional intelligence platform. Processes, this paper focuses on the case study of geely, which broke both industrial and institutional barriers to access this industry it experienced various ways of catching up, including technology imitation via reverse engineering, product architecture innovation, and asset seeking acquisitions abroad as well as various.
Case study client profile under the ownership of the zhejiang geely holding ( geely holding) of china since 2010, volvo cars is one of the most respected car brands in the world in 2015, it sold more than half a million vehicles in 100 di erent countries in operation since 1927, the company has almost 29,000 employees. A case study is a description of an actual administrative situation involving a decision to be made or a problem to be solved it can a real situation that actually happened just as described, or portions have been disguised for reasons of privacy most case studies are written in such a way that the reader takes the place of the. View our case studies to see how our logistics, management, consulting and technology services have impacted clients across all industry verticals. Bachelor thesis - 2015 1 an investigation of the cultural differences and reactions towards organizational change in the post-acquisition process a case study of zhejiang geely holding group and volvo car corporation department of business administration international business bachelor thesis.
Holdings, acquired the iconic swedish automaker volvo from the ford motor company this case study presents the situ- ation faced by geely as it attempted to build synergies with volvo and continue its transformation from refrigerator manufacturer to world-class carmaker geely's history geely. Case study geely-volvo case hans oscarsson 2010 manufacturing and this acquisition could also pave the way for geely to start marketing its own products around the world will become acting cfo of volvo carse also ford failed in its attempt to build its premiere auto group” li shufu an insight can be obtained by.
Antecedents of brand equity: the chinese path to building brands a case-study of geely and byd automotive brands mohamed, noha, ahmed, alaaeldine (2013) antecedents of brand equity: the chinese path to building brands a case-study of geely and byd automotive brands doctoral. Executive summary the french car industry still suffers from the economic crisis with a decrease by 14% in sales for 2012 european laws are enforced to lower gas geely general motors korean brands japanese brands psa renault ➢ the euro 6 norm tests the 4 main polluting gases apart from co2 and aims.
The case: geely acquires volvo the chinese company geely's acquisition of volvo cars is an important case study to show that the negative image of china reported in the media may not be entirely accurate this acquisition was covered extremely negatively by the swedish media from 2008–2013. Malaysian taxpayers have pumped more than u$3 billion (s$414 billion) over the last three decades into proton to keep it afloat, and many hope that chinese giant zhejiang geely's planned purchase of 499 per cent of the company will mean they no longer have to subsidise the national carmaker malaysian former. Therefore, the companies in emerging markets tend to rely on the well-regulated environment business and abundant sources of funds in developed market which results in lower cost of funds in this case, geeli should raise funds from us market through adrs however,.
A case study of the acquisition of swedish volvo by chinese geely author: lieke wang supervisor: thomas danborg master's thesis in business administration, mba programme february 2011. The case discusses the transformation of swedish-run luxury car brand, volvo car corporation (volvo), under its owner, chinese multinational automotive company, zhejiang geely holding group (geely) ever since geely acquired volvo from the american automaker, ford motor company (ford) in 2010 for us$ 18 billion. Case geely motors: a chinese automaker enters international markets ilan alon / marc fetscherin / marc sardy rollins college rollins china center case summary in 2006, geely motors, a chinese automotive manufacturer, was the first chinese company to participate in the international auto show in detroit. This case could be applied in several courses: a mergers and acquisitions (m&a) course, to introduce the various motives for firms doing m&a, a strategy course exploring a company's strategy the case of geely and volvo, emerald emerging markets case studies , (2012) , 20450621211317636.